selected work

06 projects

tulia

Brand · Digital Experience

01In productionBrand system · Product experience

A consumer health experience needed to feel calm without disguising clinical complexity. I built a brand and interaction language around release rather than relentless tracking.

Self-initiated2026

medverio

Product · AI · Design Systems

02In productionProduct system · Adjudication flow

Machine-generated findings still require human judgment. I designed the product and system to keep that boundary legible throughout the adjudication workflow.

In development2026

adjudication boundary

Motion · Interaction

03In productionInteractive motion study

A high-stakes review state needed motion that clarified responsibility instead of decorating the interface. I prototyped transitions that separate machine evidence from human decisions.

Self-initiated2026

nonprofit

Identity · Web · Product UI

04In productionIdentity

04In productionWebsite

04In productionApp

One organization had to speak consistently across fundraising, public information, and service delivery. I developed a connected identity, website, and application interface as one system.

Self-initiated2026

lenslab

3D · Spatial · Creative Technology

05In productionSpatial study · Real-time prototype

Optical behavior is difficult to explain through flat diagrams alone. I used spatial studies and real-time rendering to make lens effects tangible and explorable.

Self-initiated2026

dtc funnel study

CRO · Conversion UX · Analytics

06In productionComparative funnel analysis

3Funnels compared

3Test hypotheses

1Step redesigned

Three purchase journeys framed the same decisions in different ways. I compared their structures, formed testable hypotheses, and redesigned one step without presenting unmeasured outcomes as results.

Self-initiated2026